Tags: Food.
Whatchamacallit is a candy bar marketed in the United States by The Hershey Company. This candy bar was first introduced in 1978. The Whatchamacallit name was devised by Harrison F. Limpert while doing advertising for Hershey. From 1987 to 2008 Whatchamacallit has included peanut-flavored crisp that utilizes peanut butter as the flavoring agent with a layer of caramel and a layer of milk chocolate coating.