Tags: Beverage, Food.
Kick was a citrus soft drink in the mid-1990s. It was created by Royal Crown Company Inc. to compete with more popular citrus soft drinks in North America such as Mountain Dew for PepsiCo Sun Drop for Dr Pepper Snapple Group and Mello Yello for The Coca-Cola Company. With its tagline The hardcore psycho nitro drink in a can! Kick hoped to carve out a niche market in the extreme sports punk and video game subcultures similar to the success Sprite had with hip hop and streetball markets.