Tags: Beverage, Food.
Premium-Cola is a soft drink brand founded on November 23 2001 in Hamburg Germany by a collective of fans of the German brand Afri-Cola at the time reduced in caffeine.The collective (which named itself Interessengruppe Premium) started by running a protest campaign for more than two years against recipe changes in Afri-Cola.This well-known German brand (founded 1931) had just been bought by the Mineralbrunnen Überkingen-Teinach AG in 1999 which then secretly changed the recipe: the new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and the rather strong taste was significantly softened in order to meet the taste of a wider variety of customers.The protests of the Interessengruppe Premium led to some public awareness but remained unsuccessful as far as Afri-cola was concerned so they started producing the original recipe cola on their own and named it Premium-Cola.To avoid legal issues with the Mineralbrunnen AG one ingredient had to be changed later in 2004: phosphoric acid instead of malic acid.
