Tags: Food.
Michel & Augustin is a French brand of food created in 2005 by Augustin Paluel-Marmont and Michel de Rovira two ESCP-Europe alumni. Michel de Rovira attended HEC and INSEAD Business School.The brand started by producing flavored cookies (Petits sablés ronds et bons) and soon complemented its range with premium yogurt drinks (Vache à boire) and Lassi. In 2007 it started to commercialize yogurt ice-creams.