Tags: Food.
Lay’s WOW Chips were fat free potato chips produced by Frito-Lay containing olestra. They were first introduced in 1998 and were marketed using the Lay’s Ruffles Doritos and Tostitos brands. Although initially popular charting sales of $400 million in their first year subsequently dropped to $200 million by 2000. Warnings were required to be included on the packaging with the WOW bag bearing a warning that read This Product Contains Olestra.