Tags: Non-Profit Organisation.
Whitelies.tv was the adult brand for the anti-tobacco education campaign for the state of Indiana and was launched in 2001 by Indiana Tobacco Prevention and Cessation(ITPC). The state agency is charged (by the 2000 Indiana General Assembly) with using Master Settlement Agreement funds for the purpose of decreasing the high rate of tobacco use in Indiana. Whitelies.tv brand is no longer being used for Indiana’s anti-tobacco marketing program.