Tags: Beverage, Food.
White Mischief is a brand of Indian vodka and also brandy manufactured by Shaw Wallace Distilleries Ltd now part of the United Breweries Group (UB Group). United Spirits Ltd the spirits division of UB Group claims a market share of 46% making it the largest selling vodka in India.White Mischief vodka is India’s largest selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and is positioned as a young fun and flirty brand.