Tags: Non-Profit Organisation.
Viva! or Vegetarians’ International Voice for Animals is a British animal rights group which focuses on promoting vegetarianism and veganism. It was founded by Juliet Gellatley in 1994. Viva! carries out undercover investigations to expose the abuse of factory farmed animals and produces information on how to go vegetarian and vegan including recipes and shopping guides. It is registered at Companies House as a private company limited by guarantee with company number 01787309.