Tags: Genre, Music Genre, Topical Concept.
Tissue-pack marketing (ティッシュ配り) is a type of guerrilla marketing that is a phenomenon in Japan. Companies use small portable tissue packages to move advertising copy directly into consumers’ hands. About 4 billion of these packages of tissues are distributed on the streets annually in Japan—largely outside of subway stations. This industry generates sales in the range of ¥75 billion annually.
