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The Alphaville Herald is an online newspaper covering virtual worlds founded by Northwestern University philosophy professor Peter Ludlow (known by his pseudonym Urizenus Sklar) on October 23 2003. According to scholars Constantinescu and Decu the newspaper was the first virtual free press pioneering mass communication in virtual worlds.It was originally a newspaper for the Alphaville virtual city of The Sims Online where Ludlow used the avatar Urizenus Sklar.