Tags: Fashion, Topical Concept.
Sta-Prest (a stylized rendering of stay pressed) is a brand of wrinkle-resistant trousers produced by Levi Strauss & Co. beginning in 1964.These products are marketed as wearable straight out of the dryer with no need for ironing. The trousers were especially popular among British mods of the mid 1960s and skinheads of the late 1960s (as well as among traditionalist skinheads and mod revivalists of later decades). Vintage pairs of Sta-Prest trousers have become collector’s items.