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Shopcade is a social shopping application. A dual platform offering the web and mobile-based app offers a daily fashion fix of top trends and deals to 16 – 25 year-old fashion conscious users globally with primary markets in the UK and America.The social commerce platform was launched in November 2011 by Nathalie Gaveau (co-founder of PriceMinister) Marie-Barbe Girard Hoon Kim and Evan Adelman.