Sergio Oliva (July 4 1941 – November 12 2012) was a bodybuilder known as The Myth. This sobriquet was arguably given to him by bodybuilder/writer Rick Wayne but Oliva himself has doubted this claim. Supposedly Wayne had begun calling Oliva The Myth (because everyone who saw him at the 1967 Montreal World’s Fair said he was Just unbelievable).
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