Tags: Food.
Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips produced by Lay’s potato chips a division of Frito-Lay. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961. The product is named as an analogy to the ruffle a strip of fabric sometimes gathered creating folds. Its current official product slogan is RRRuffles Have Ridges! Lays also produces Wavy Lays a chip with wider crinkles.
