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Rough Guides Ltd is a travel guidebook and reference publisher owned by Penguin Random House. Their travel titles cover more than 200 destinations and are distributed worldwide through the Penguin Group. The series began with the 1982 Rough Guide to Greece a book conceived by Mark Ellingham who was dissatisfied with the polarisation of existing guidebooks between cost-obsessed student guides and heavyweight cultural tomes. Initially the series was aimed at low-budget backpackers.