Tags: Beverage, Food.
Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad India. It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up Gold Spot and Limca. As of 2009 Rasna had a 93% market share in the soft drink concentrate market in India and as of 2011 the company had a turnover of 3.5 billion (US$58 million).