Tags: Publisher.
Price Stern Sloan (originally known as Price/Stern/Sloan) or PSS! is a publisher (now an imprint of the Penguin Group) that was founded in Los Angeles in the early 1960s to publish the Mad Libs that Roger Price and Leonard Stern had concocted during their stint as writers for Tonight Starring Steve Allen and also the Droodles. Along with their partner Larry Sloan they expanded the company into children’s books novelty formats and humor.