Don Pedro Álvarez de Toledo y Zúñiga jure uxoris Marquis of Villafranca del Bierzo (Spanish: Pedro Álvarez de Toledo y Zúñiga Marqués de Villafranca del Bierzo) (July 13 1484 – Florence Italy February 21 1553) was the first effective Spanish viceroy of Naples 1532–1552 responsible for considerable social economic and urban change in the city and southern Italian kingdom in general.
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