Tags: Businessperson.
Patricia B. Seybold CEO of Patricia Seybold Group is the author of Customers.com The Customer Revolution Outside Innovation and co-author of Brandchild. Her books (particularly Customers.com) discuss the impact that technology and evolving customer behavior have on business trends. Ms. Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming work that precedes the conception of successful products and services.