Tags: Non-Profit Organisation.
Pasadena Tournament of Roses Association created by the efforts of Charles Frederick Holder and Francis F. Rowland is the non-profit organization that has annually produced the New Year’s Day Rose Parade since 1890 and the Rose Bowl since 1902. America’s New Year Celebration is a festival of flowers music and equestrians and sports unequaled anywhere in the world according to the Tournament of Roses.