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Parking In Motion (PIM) is a parking technology company based in Santa Monica California. Parking In Motion was founded by Sam Friedman (Current CEO) and Alexander Israel (Current COO) in 2008.PIM is a provider of dynamic and real time parking data which holds partnerships with app developers map makers and GPS navigation companies. PIM operates a database containing over 20000 public parking lots in over 300 cities. These lots cover the United States Canada Europe and Australia.