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Oprah’s Book Club 2.0 is a book club founded June 1 2012 by Oprah Winfrey in a joint project between OWN: The Oprah Winfrey Network and O: The Oprah Magazine. The Club is a re-launch of the original Oprah’s Book Club which ran for 15 years and ended in 2011 but as the 2.0 name suggests digital media is the new focus.