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Novelty Press (a.k.a. Premium Service Co. Inc.; a.k.a. Novelty Publications; a.k.a. Premier Group) was an American Golden Age comic-book publisher that operated from 1940–1949. It was the comic book imprint of Curtis Publishing Company publisher of The Saturday Evening Post. Among Novelty’s best-known and longest-running titles were Blue Bolt and Target Comics. During its nine-year run Novelty had a roster of creators that included Al Avison Dan Barry Carl Burgos L.B.

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