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National Freedom to Marry Day is a non-official United States holiday held annually on February 12 to promote same-sex marriage. The holiday was founded in 1999 by Lambda Legal a gay rights advocacy law firm based out of Washington DC.The most notable National Freedom to Marry Day was February 12 2004 when following a directive from San Francisco California mayor Gavin Newsom to his county clerk the City and County of San Francisco began issuing marriage licenses to same-sex couples.