Tags: Food.
Mymuesli is a German brand of breakfast cereals based in Passau Germany.It is the first company that allowed customers to create their own breakfast cereals or muesli hence the company’s name mymuesli. They were not among the first to apply the concept of mass customization to food but they were the first to be successful. Several other companies tried to copy the mass customisation model that is already very popular in many other industries.