Tags: Website.
My Coke Rewards is a customer loyalty marketing program for The Coca-Cola Company. Customers enter codes found on specially marked packages of Coca-Cola products on a website. Codes can also be entered on the go by texting them from a cell phone. These codes are converted into virtual points which can in turn be redeemed by members for various prizes or sweepstakes entries.The program was first launched in 2006. By November of that year more than one million prizes had been redeemed.
