Tags: Award.
The MTV Video Music Award for Quadruple Threat of the Year was introduced in 2007 as the VMAs were revamped that year and a few new categories were introduced to the show. This award was peculiar for the MTV Video Music Awards though for (like Best Artist Website in 1999) it did not reward music nor music videos. Instead the category awarded musical artists who excelled in at least three other areas beside their music career such as acting entrepreneurship and activism among others.