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The Master System (マスターシステム Masutā Shisutemu) often called the Sega Master System or SMS is an 8-bit third-generation video game console that was manufactured by Sega. It was originally released in 1985 as the Sega Mark III in Japan and then redesigned and redesignated the Master System for release in 1986 in North America 1987 in Europe and Japan and 1989 in Brazil.