Tags: Food.
Malabar is a trademark French brand of chewing gum launched in 1958 by Kréma. It is now a brand of Cadbury which is owned by Kraft.Famous for their long-running series of advertisements they first launched in 1958 it was not until 1969 that the now famous blond man wearing a yellow jersey on his chest and wearing an M surrounded by a red oval came to represent the brand.