Tags: Soap Character.
Hollyoaks is a long-running Channel 4 soap opera in the United Kingdom. This is a list of characters who first appeared on the programme during 2010 listed in order of their first appearance. In January 2010 it was announced that Paul Marquess would be taking over the role of series producer from Lucy Allan who had been with the show for one year. Marquess fully took control on 17 January 2010 onwards. March saw the introduction of Jem Costello a new love interest for Gilly Roach.