Tags: Non-Profit Organisation.
The Kavita Radheshyam Animal Movement (KRAM) is an internet-based animal rights movement started by Bollywood actress and animal activist Kavita Radheshyam. Radheshyam held a naked photo shoot to spotlight cruelty against animals in India and became the brand ambassador for the International Organization for the Protection of Animals (OIPA) an Italian-based animal rights group. Unsatisfied with the way the organization worked Kavita left and started KRAM.