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iPhone (/ˈaɪfoʊn/ EYE-fohn) is a line of smartphones designed and marketed by Apple Inc. It runs Apple’s iOS mobile operating system. The first generation iPhone was released on June 29 2007; the most recent iPhones the seventh-generation iPhone 5C and iPhone 5S were introduced on September 10 2013.The user interface is built around the device’s multi-touch screen including a virtual keyboard.