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icebox.com is a web television animation company founded in 1999 by Jonathan Collier Howard Gordon Rob LaZebnik Scott Rupp and Tal Vigderson. The founders stated that the company was created to capitalize on the inherent freedom of the medium which they felt stifled creativity of writers due to the confining restrictions of the studio system and traditional media.The most noteworthy online animation creations of the company are the controversial animated cartoon Mr. Wong and Queer Duck.