Tags: Motorcycle.
The Pleasure is an automatic scooter from the stable of Hero Motocorp in 2008. It was the first scooter manufactured by Hero traditionally a motorcycle company and was received very positively. As of 2013 it sells in the range of 40000 units every month and is second only to the Honda Activa in a rapidly growing scooter segment.[citation needed]The Pleasure was unique at a marketing level more than at a product level.