Tags: Genre, Music Genre, Topical Concept.

Gyaru (ギャル) is a Japanese transliteration of the English word gal. The name originated from a 1970s brand of jeans called gurls with the advertising slogan: I can’t live without men and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage peaked in the 2000s and has gradually declined. The term gradually drifted to apply to an older group whose seeming lack of interest in work or marriage gained the word a childish image.

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