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GOOG-411 (or Google Voice Local Search) was a telephone service launched by Google in 2007 that provided a speech-recognition-based business directory search and placed a call to the resulting number in the United States or Canada. The service was accessible via a toll-free telephone number. It was an alternative to 4-1-1 an often-expensive service provided by local and long-distance phone companies and was therefore commonly known as Google 411.