Tags: Venue.
Gexa Energy Pavilion is an amphitheater located in Dallas’ Fair Park. The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola’s naming rights expired in 1998 the venue was known simply as Starplex Amphitheatre. In 2000 naming rights to the amphitheatre were sold to the Smirnoff vodka company as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre.
