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Fredflare.com is an online store named after Fred Astaire located in Brooklyn New York started in 1998 by owners Chris Bick & Keith Carollo. Originally selling beverage coaster off the back of a bicycle in SoHo New York Fred Flare now sells a variety of items including accessories men’s and women’s clothing stationery and home decor. The company sells many different brand names such as products from Deborah Lippmann Volcom Kid Robot Lomography & Chronicle Books.