Tags: Beverage, Food.
Citra was a clear lemon and lime flavoured soda sold in India in the 1980s and early 90s. Citra was owned by Parle. Along with other Parle brands Thums Up Limca Gold Spot and Maaza Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India.