Tags: Award.
The Bowl Challenge Cup was created by ESPN in 2002 as a competition among the conferences in the NCAA’s Division I-A now called the Football Bowl Subdivision to see which one was the best in the college football bowl games that take place. The competition has been used as a gauge to compare which conference has done the best in the post-season bowl matchups.Originally sponsored by Cooper Tire ESPN no longer has a sponsor for the Bowl Challenge Cup.