Tags: Beverage, Food.
Boost is a chocolate-flavored health food drink manufactured by GlaxoSmithKline. It was launched in 1977 in India. Brand ambassador for Boost in 1986 was the cricketer Kapil Dev. Sachin Tendulkar became the brand ambassador with his debut in 1989. Virender Sehwag joined in 2002. Later in 2008 Mahendra Singh Dhoni became the brand ambassador. The product’s slogan Boost is the secret of my energy is ubiquitous in India.[citation needed]