Baby It’s You! is a jukebox musical written by Floyd Mutrux and Colin Escott featuring the music of the 1960s pop group The Shirelles. The show tells the story of Florence Greenberg and Scepter Records the label Florence started when she signed The Shirelles. After several tryouts and premieres the show debuted in a Broadway theatre production in April 2011 directed by Sheldon Epps.
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