Tags: Award.
The AT&T ESPN All-America Player is a joint marketing venture between AT&T and ESPN that allows fans to select college football’s player of the week and player of the year respectively. Each vote counts as an entry into an AT&T sweepstakes usually for a trip to the BCS National Championship game. According to a press release AT&T does not divulge or confirm the number of votes. AT&T and ESPN share the revenue generated from the promotion.