Tags: Fashion, Topical Concept.
Created by Frank Cericola Normcore is an emerging cultural trend focusing on coolness that opts into sameness. It is in response to hipster subculture. Jeremy Lewis the founder of Garmento calls normcore “one facet of a growing anti-fashion sentiment.” K-HOLE a creative trend forecasting collective based in New York City is cited as coining the phrase.The new term refers to understated nondescript style. It encompasses the desire to fit in rather than stand out.